GOOGLE LAUNCHES APAC TRAVEL DASHBOARD
Google has launched its APAC Travel Dashboard which tracks travel search queries on Google.com.
Said Simon Fiquet, head of global travel accounts at Google APAC, said, “We thought it would be great to share these insights with travel industry so we worked with our creative agency to build an interface to make it publicly available.”
The Dashboard was first launched in the US a few months ago.
“We hope the insights will help travel businesses plan for the season ahead, helping to inform strategic decisions across marketing campaigns and the rest of their business.
“For example, hotel owners could look at what countries are the top source for their country and how this is evolving, which could help them to allocate their marketing budget by country or distributor and well as spotting high and low seasonal demand. Likewise, Online Travel Agents (OTAs) could use this to help them find out which inventory they need to acquire for a particular country, depending on what is trending.”
Fiquet said the plan was to focus on updating the dashboard regularly, adding more features over time.
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